Recently, I applied for a UI/UX designer position in a game company and as part of my application, I was tasked to create a UI for an Upgrade Screen. The brief was: You have an Oven and you need to upgrade it using materials. You don't have enough materials so you need to look for some or use premium currency. Straightforward. Step 1 - Flowchart So I went and started the design on paper with a flowchart. Some questions arose while working on it that was not given in the desig

Making Shopping more enjoyable without interruptions Hook Quick summary of the project. Why did this project happen? Shopee is a mobile e-commerce platform available in the Southeast Asia since 2015. It is a virtual marketplace where customers can browse and conduct a purchase transaction with sellers on the platform. The e-commerce platform peaked with 43.93 Million visits as of March 2026. Problem Over time, the app's current Home Screen now has a high volume of promotiona

Bumping retention numbers from 5% to 15% through design review and rapid prototyping